A faster site load time improves user experience, reduces bounce rates, and increases conversions. To ensure your single product page loads quickly and provides a smooth user experience, follow these best practices:
Image Optimization
- Lazy Loading: Ensure lazy loading is enabled to defer offscreen images.
- Ensure Proper Image Sizes: Adjust the main product image size to fit the screen’s visual ratio for optimal viewing display. After setup a size, you may need to regenerate your thumbnails with Regenerate Thumbnails plugin.
- Optimize Thumbnail Sizes: Set appropriate dimensions for product thumbnail images.
- Use WebP Format: Encourage WebP image usage or convert images using plugins like Performance Lab or Modern Image Formats.
- Ensure Proper Image Attributes: Make sure all image tags on the single product page include width and height attributes to prevent layout shifts.
- Optimize Video Display: Use a lightbox for product videos to improve loading speed and user experience.
CSS & JavaScript Optimization
- Minify CSS to reduce file size.
- Combine CSS files to decrease the number of requests.
- Minify JavaScript to remove unnecessary characters and speed up execution.
- Combine JavaScript files to reduce the number of HTTP requests.
- Minify HTML for a more efficient page structure.
- Remove Unnecessary JS & CSS files that are not required on the single product page.
Performance Enhancements
- Load Product Gallery on Visible Viewport: Ensure the product gallery only loads when it comes into view.
- Dequeue Unnecessary CSS Files: Add a handler to remove unwanted CSS files that slow down loading.
- Dequeue Unnecessary JavaScript Files: Add a handler to remove redundant JavaScript files.
Implementing these optimizations can significantly improve the speed of your single product page, reduce page load time, and improve customers’ overall shopping experience.